Dr. Stacy L. Smith, Marc Choueiti, Elizabeth Scofield, & Dr. Katherine Pieper
Annenberg School for Communication & Journalism
University of Southern California
This study examines gender roles of speaking characters in top-grossing films. This is our fourth Annenberg report, focusing on the gender of independent speaking characters appearing in 100 topgrossing fictional films from 2012, 2010, 2009, 2008, and 2007. In total, 500 movies and over 21,000 speaking characters have been content analyzed for gender prevalence, demographic information, and hypersexualization. Below, we highlight the study's key findings.
CLICK HERE for the full report.
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