WIF Foundation Chair Susan Cartsonis has an article in Vitamin W, a web publication offering a daily dose of news, business and philanthropy for women.
She challenges the conventional wisdom about target audiences by showing how women influence the spending of entertainment dollars and how the success of films like the Twilight franchise and Bridesmaids demonstrate the broad (no pun intended) enthusiasm and support for projects that appeal to more than just teenage boys.
CLICK HERE to read the entire article.
